Tag: communication

The 22 Laws of Marketing

At 2681m the air is thinner, the space is larger, and the atmosphere is harsher. This is the first thing we learned as we trekked up to the Faulhorn. The weather in the Grindelwald valley below wasn’t all the that pleasant but as we moved up in altitude in the mid-morning, the skies cleared up … Continue reading The 22 Laws of Marketing

Eeny, meeny, miny, moe… making data-backed decisions

Counting is one of the basic things we do when we make decisions. Do I need to buy one or two apples?  How many pairs of pants do I want? The ability to make a judgement is backed by both what we know and don’t know. Expand this to grander decisions like how to build … Continue reading Eeny, meeny, miny, moe… making data-backed decisions

The emotional qualities of animals and humans

Great photography brings out emotions that pulls on the heart strings. It doesn’t just mean those taken from professionals – there’s plenty of emotional stuff that people post on Facebook, Instagram, etc. It really comes down to how images connect with people, cultures, context, and state of mind. For example, bread and butter seem to … Continue reading The emotional qualities of animals and humans

Eureka, I have an idea!

The currency of any great experience and story is the idea. We all come across that spark of an idea at some point in our lives (and probably more than once) where we think to ourselves “A-ha, that’s what I’m talking about”. I’ve spent the last few years surrounding myself with books and materials about … Continue reading Eureka, I have an idea!

Telling tales through type

I just finished reading Communication Arts Typography Annual 3 and the quality of the work blew me away. It’s not so much the various types and fonts that people came up with, but how words and images were created with 26 letters in the English alphabet (there were examples in other languages as well). The … Continue reading Telling tales through type

Advertising that gets the creative juices flowing

Whether you have nice or negative things to say about advertising, it’s an industry that pushes the boundaries of creativity in communication. One of the premier magazines that shows this collective boundary-pushing field is Communication Arts. Every year, the magazine publishes “annuals” that highlight visionary examples of communication, not only in advertising, but also typography, … Continue reading Advertising that gets the creative juices flowing

Thanks for visiting in 2012

Google analytics are great when you’re managing websites or anything to do with tracking online use, visits, or engagement with web content. There’s so much that gets captured and that can be customized the way you want that if you like how statistics can help you do your job better, analytics are a great service/tool. … Continue reading Thanks for visiting in 2012

100 things you need to know about people

I just had a chance to read this book from cover to cover and was amazed at the amount of detail there was in explaining how people see/understand things. The title “100 Things every designer needs to know about people” is pretty clear in explaining what the book is about. While the intention of the … Continue reading 100 things you need to know about people

SMACK-ing communication in the face

I’ve been drinking a glass of Coke at night for the last couple of weeks. The reason? I have 5 two-liter bottles of Coke sitting on my balcony thanks to my cousins who bought them just to get a free stuffed polar bear as part of the deal. Their excuse was that they were doing … Continue reading SMACK-ing communication in the face