In 2011, the International Institute for Information Design (IIID) was celebrating its 25th anniversary. As part of its celebration and in cooperation with Axis Magazine and the Taiwan Design Center, it launched its inaugural Award for recognizing the best in what information design has to offer. The organization’s aim is to promote and expand design … Continue reading The Book: IIIDaward 2011
Author: Vincent
Social networks, innovation, and marketing for disaster risk reduction
The above photo was taken at the exhibition space in Cern which has various displays explaining the the origins of the universe. It’s also a poignant question because it helps us: 1) understand where we’re from, and, importantly, 2) gives a starting point to know or define where we’re going. This was what twenty one … Continue reading Social networks, innovation, and marketing for disaster risk reduction
People don’t want “content” – they want compelling stories
This photo is one in a series taken for the 2013 Fnac and Nikon photo marathon competition. We thought it would be a clever way to highlight one of the three themes that we had to enter into that day. “Geneve en mouvement / Geneve in movement” and “En levant la tete / Raise the … Continue reading People don’t want “content” – they want compelling stories
When we pay attention, every action in the universe creates data
We process data everyday – through all of our five (or six?) senses. From hearing the crunching of cocoa beans, smelling the aroma released when the beans are heated, seeing the chocolate being formed, feeling the texture as it enters our mouth, to tasting it as it melts in our mouth, our brain has to … Continue reading When we pay attention, every action in the universe creates data
The 22 Laws of Marketing
At 2681m the air is thinner, the space is larger, and the atmosphere is harsher. This is the first thing we learned as we trekked up to the Faulhorn. The weather in the Grindelwald valley below wasn’t all the that pleasant but as we moved up in altitude in the mid-morning, the skies cleared up … Continue reading The 22 Laws of Marketing
This is NOT a normal French book
I feel so proud to be a part of this book project from French My Way which started about a year ago. Little did I realize that it wasn’t just ideas that were needed to help with getting this book ready, but also practical stuff like building a website, editing the content, developing a marketing … Continue reading This is NOT a normal French book
Eeny, meeny, miny, moe… making data-backed decisions
Counting is one of the basic things we do when we make decisions. Do I need to buy one or two apples? How many pairs of pants do I want? The ability to make a judgement is backed by both what we know and don’t know. Expand this to grander decisions like how to build … Continue reading Eeny, meeny, miny, moe… making data-backed decisions
The emotional qualities of animals and humans
Great photography brings out emotions that pulls on the heart strings. It doesn’t just mean those taken from professionals – there’s plenty of emotional stuff that people post on Facebook, Instagram, etc. It really comes down to how images connect with people, cultures, context, and state of mind. For example, bread and butter seem to … Continue reading The emotional qualities of animals and humans
What a blue month
Blue was for the month of July. I thought that it would be an easy month (like Green and Red), but little did I know that blue is actually a tough color to follow. It’s pretty easy to just take the picture of the sky and I did a bit of that for July. What … Continue reading What a blue month
Eureka, I have an idea!
The currency of any great experience and story is the idea. We all come across that spark of an idea at some point in our lives (and probably more than once) where we think to ourselves “A-ha, that’s what I’m talking about”. I’ve spent the last few years surrounding myself with books and materials about … Continue reading Eureka, I have an idea!