Smart yet simple messaging works every time

Finally got through another annual from Communication Arts -  what I really like about the 2013 advertising annual is that the ads featured in the magazine are simple yet engaging. There’s nothing better (and harder to do) than an idea that is smart and makes you think about what’s being communicated. Rather than skimming through these ads, I have to stop and think about not only the message, but also the creative way that the message is being communicated (i.e. design). Some of my favorites are below – all with a subtle yet intriguing thing about each of them.

"ACE Scholarships is a Denver-based nonprofit organization that raises money to provide partial tuition scholarships to low-income children in grades K-12. To highlight the relationship between high school dropout and incarceration rates, we wrapped a school bus to look like a prison bus. The message is simple: better education leads to less incarceration."
“ACE Scholarships is a Denver-based nonprofit organization that raises money to provide partial tuition scholarships to low-income children in grades K-12. To highlight the relationship between high school dropout and incarceration rates, we wrapped a school bus to look like a prison bus. The message is simple: better education leads to less incarceration.”
Moms Demand Action for Gun Sense in America
Moms Demand Action for Gun Sense in America
Transit series for Fiat
Transit series for Fiat
General Mills, Cheerios
General Mills, Cheerios
“This is the classic approach of showing the problem while offering a solution. Having a problem like avalanches just happened to add some visual interest to this guerrilla campaign we did for Island Alpine Guides. Dummy arms were placed in snowbanks, holding brochures for Island Alpine Guides Avalanche Skills Training.”

 

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