{"id":4118,"date":"2014-09-28T10:26:07","date_gmt":"2014-09-28T08:26:07","guid":{"rendered":"http:\/\/www.vincentfung.ca\/blog\/?p=4118"},"modified":"2014-09-28T17:01:27","modified_gmt":"2014-09-28T15:01:27","slug":"the-first-unified-theory-of-branding","status":"publish","type":"post","link":"https:\/\/www.vincentfung.ca\/blog\/archives\/4118","title":{"rendered":"The first unified theory of branding"},"content":{"rendered":"

There’s a lot of talk in the business, marketing, and communications world about branding, strategy, and design but not always (well, most of time) in the same breath. There seems to be rift between the right and left side of the brain so it was a such a surprise to find a book that bridges this gap between strategy and design.<\/p>\n

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The Brand Gap by Marty Neumeier, from Liquid Agency<\/a>, is not only a quick read, but a deeply insightful book presenting the first unified theory of branding – a set of five disciplines to help companies bridge the gap between brand strategy and execution. There are plenty of powerful statements Neumeier sets out from the start to the end of the book. It seems that he wanted to make it perfectly clear that you can’t have strategy without design, communication without dialogue, and brands without focus. <\/p>\n

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The five disciplines of branding
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