{"id":3964,"date":"2014-07-03T14:40:48","date_gmt":"2014-07-03T12:40:48","guid":{"rendered":"http:\/\/www.vincentfung.ca\/blog\/?p=3964"},"modified":"2014-07-15T17:16:15","modified_gmt":"2014-07-15T15:16:15","slug":"designing-a-logo-is-like-giving-birth","status":"publish","type":"post","link":"https:\/\/www.vincentfung.ca\/blog\/archives\/3964","title":{"rendered":"Designing a logo is like giving birth"},"content":{"rendered":"

Working at the United Nations, there’s a tendency to relegate design to “making things pretty” or as a last resort in a communication plan, where presentation and usability (i.e. design) take a backseat in a lot of cases to other more “important” work. When in actual fact, having a clear plan, strategy, content and design are all one in the same where each part has a purpose. For example, having great content doesn’t necessarily mean people will pay attention, and designing something without content and knowledge (“the meat”) just doesn’t work.<\/p>\n

\"P1150365\"<\/a><\/p>\n

Design is about how something looks and functions, as well as a way of thinking that can impact our lives – look at how the above photo of the ribbed vault in the Abbaye Notre-Dame de S\u00e9nanque<\/a> is both beautiful and functional or watch the below interview with graphic designer Michael Bierut on his mentor Massimo Vignelli and logo design.<\/p>\n

“What people don’t understand, and I think some designers don’t understand, designers only make a vessel to hold things that have to be filled in over time… It’s just a newborn, it doesn’t know nothing. We don’t even really know what’s it’s going to look like when it grows up. And thus it also is with symbols and logos too.”<\/p><\/blockquote>\n

One of the most interesting points in the 7-minute video is where Beirut talks about how Vignelli saw the chance to design the iconic signage<\/a> for the New York subway as “the opportunity to do something of consequence”.<\/p>\n