{"id":3678,"date":"2014-02-17T13:11:17","date_gmt":"2014-02-17T12:11:17","guid":{"rendered":"http:\/\/www.vincentfung.ca\/blog\/?p=3678"},"modified":"2014-03-02T23:32:19","modified_gmt":"2014-03-02T22:32:19","slug":"theres-an-underlying-stink-to-great-design","status":"publish","type":"post","link":"https:\/\/www.vincentfung.ca\/blog\/archives\/3678","title":{"rendered":"There’s an underlying stink to great design"},"content":{"rendered":"

I recently wrote about the great talent in the Communication Arts 2013 Illustration Annual highlighting three examples of my favorite work<\/a>. Aside from the talented artists, the magazine features up and coming (or already well-established) freelancers, agencies, and organizations pushing the boundaries of visual communication in the digital, advertising, or marketing space. Two agencies caught my eye in the illustration annual that come from the opposite ends of the visual communication spectrum, yet highlighting that great creative work comes from having a clear concept and knowing the rules to break them.<\/p>\n

Stink Digital <\/a>is a company that focuses on interactive film and at the same time found a way to integrate film, web, digital, and campaigns to provide an overall visual and engaging experience. Off the top of my head, they remind me a lot of Canada’s National Film Board<\/a> who have also stretched the boundaries in documentaries and animated film on social issues.<\/p>\n

The National Honesty Index <\/a>is a great example of a campaign integrating the digital and physical worlds. Stink Digital worked on the visualizations of the data that tested the honesty of Americans with questions like “Are men more honest than women?” and “Are Los Angelinos more trustworthy than New Yorkers?”. Yet, exploring the website revealed that a lot more went behind the scenes (like the video below) in not only gathering and communicating the data, but also helping to build the brand and “cool” factor of Honest Tea<\/a>.<\/p>\n