One of the best ways to see if an idea has actually worked is to revisit past theories, thoughts, and concepts. Considered to be the bible of high-tech marketing in the 1990’s, Geoffrey A. Moore’s “Crossing the Chasm” is full of insight that have played out through the 90’s, the 00’s and now even into … Continue reading Crossing the Chasm – do you know your audience as much as your product?
Author: Vincent
Infographics: the gourmet or fast food version?
Great cuisine is an art form with a purpose – to make us feel good and full. I had this amazing dessert in a Les Oliviers in the South of France over the Christmas holidays. It’s made of pineapple, passion fruit, cream, sugar and probably plenty of other ingredients – each of them are simple … Continue reading Infographics: the gourmet or fast food version?
Stop calling these events ‘natural’ disasters…
In the first week of November 2013, one of the most powerful tropical cyclones every recorded made it’s way through Southeast Asia. Typhoon Haiyan, known as Typhoon Yolanda in the Philippines, left a trail of destruction which galvanized international humanitarian support and media attention. There was a lot of interest in how many people were … Continue reading Stop calling these events ‘natural’ disasters…
Wanted: New skills for communication pros
I’ve been writing a lot about the influence of social media and the changing landscape of communication. We’re in an interesting period of change where communication professionals, like journalists, not only need skills like writing, speaking, and listening, but also skills in understanding technology, engagement channels, and being aware of and understanding where people find … Continue reading Wanted: New skills for communication pros
5 tips on taking a photo a day
It all started on January 1st, 2013 and has lasted exactly one year – my EyeSee2013 project ended when clocks struck midnight about a week ago. The journey of taking a photo a day for (almost) every day in the year 2013 started off with enthusiasm, moved through a colorful period, hit a bit of … Continue reading 5 tips on taking a photo a day
One of the most natural thing we do when we enter into the world is to ‘see’
The phrase ‘a picture is worth a thousand words’ started in the early 1900’s from people working in journalism and advertising. Nowadays, the startling amount of ‘words’ we’re producing with the plethora of ‘pictures’ can amount to information overload. Yet, every image, photo, picture or visualization has a story to tell and that story is … Continue reading One of the most natural thing we do when we enter into the world is to ‘see’
Looking up and out for 2013
While my photographer typically focuses on “street” and lifestyles, with a touch of photojournalism, I can’t let go of nature and landscapes shots. It’s what originally pulled me into photography when I started using my first camera – a Minolta AF-Tele 35mm film camera that was given to me from a lost and found box. … Continue reading Looking up and out for 2013
Factoids and the roots of a “Merry Christmas”
Did you know that the phrase “Merry Christmas” dates back to 1565? Christmas is a special time of the year for a large proportion of the world, whether they’re Christian or not. As part of my EyeSee2013 project and for the final month of the year filled with photos, I wanted to highlight not-so-well-known facts … Continue reading Factoids and the roots of a “Merry Christmas”
Getting down with tech to solve crime and reduce vomit
Social media isn’t just for “fun”. All the sharing that people do via Facebook, Instagram, Twitter, etc. can actually help fight crime, improve hygiene, and provide insight into how to improve services (like having less traffic jams) and keep us safe. While the humanitarian community has been looking into how tech can be used to … Continue reading Getting down with tech to solve crime and reduce vomit
Ten principles for good design… and communication
This is one of many fake trees lit up in Geneva for Christmas. It may be a little gaudy, but it’s a great metaphor for the webbed nature of the internet and the amount of ‘new’ stuff we have at our fingertips. The fact that we can be exposed to and can search for just … Continue reading Ten principles for good design… and communication