UPDATE (4 March 2014): I just found the presentation we put together for the final project of the course on how to provide safe drinking water to South Sudan. Download it here.
I’ve enrolled in a three-week course at New York University on using marketing and communications for social/environment/development issues… basically – taking what Coca Cola, Nike, Nestle, etc. has done with selling their products and applying it to more social justice issues. It’s an interesting concept and one that I’ve been thinking about for a while especially since I’ve been reading on how techniques in advertising, public relations and graphic design can be used to help worth-while causes. The program is called “Integrated Marketing Communication for Behavioral Impact in Health and Social Development” or “IMC/COMBI” for short.
I’m in week two of the program and it’s been a lot of discussions, lectures, presentations, and field trips to advertising and PR agencies in NYC. It’s great to be exposed to a variety of different marketing-type companies and projects. So now it’s onto the final week – I think there’s a likely possibility of staying after school to work on a final project – a marketing communication plan that will encourage someone somewhere to adjust their behavioral for some common good… so far, we are going try to ensure that people in rural Northern Sudan are able to have clean drinking water.
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