The first unified theory of branding

There’s a lot of talk in the business, marketing, and communications world about branding, strategy, and design but not always (well, most of time) in the same breath. There seems to be rift between the right and left side of the brain so it was a such a surprise to find a book that bridges … Continue reading The first unified theory of branding

Does your “position” pass the evelvator test?

Positioning seems to be one of most elusive ‘components’ in business. The idea seems basic enough -creating a “position” in a prospective customer’s mind – yet there’s plenty of ideas as to how to go about it. While Jack Trout and Al Ries bible on positioning is one that I usually turn to, I found … Continue reading Does your “position” pass the evelvator test?

Crossing the Chasm – do you know your audience as much as your product?

One of the best ways to see if an idea has actually worked is to revisit past theories, thoughts, and concepts. Considered to be the bible of high-tech marketing in the 1990’s, Geoffrey A. Moore’s “Crossing the Chasm” is full of insight that have played out through the 90’s, the 00’s and now even into … Continue reading Crossing the Chasm – do you know your audience as much as your product?

Factoids and the roots of a “Merry Christmas”

Did you know that the phrase “Merry Christmas” dates back to 1565? Christmas is a special time of the year for a large proportion of the world, whether they’re Christian or not. As part of my EyeSee2013 project and for the final month of the year filled with photos, I wanted to highlight not-so-well-known facts … Continue reading Factoids and the roots of a “Merry Christmas”

Van Damme the risks.

The Loy Krathong festival is an amazing sight to see with all the floating ‘krathongs’ or lotus-shaped container on the river and the hovering ‘khom loi’ or sky lanterns. While people were lining the river to release their krathongs, many others moved to higher ground to prepare their khom lois to launch them into the … Continue reading Van Damme the risks.

The 22 Laws of Marketing

At 2681m the air is thinner, the space is larger, and the atmosphere is harsher. This is the first thing we learned as we trekked up to the Faulhorn. The weather in the Grindelwald valley below wasn’t all the that pleasant but as we moved up in altitude in the mid-morning, the skies cleared up … Continue reading The 22 Laws of Marketing

Women and Girls: a visible force for resilience

The International Day for Disaster Reduction (IDDR) takes place every year on October 13. Since 2011, the Day has been part of a 4-year concept to build up momentum to 2015, an important date for the United Nations – it’s not only the deadline of the Millennium Development Goals ends, but also when the 10-year … Continue reading Women and Girls: a visible force for resilience

SMACK-ing communication in the face

I’ve been drinking a glass of Coke at night for the last couple of weeks. The reason? I have 5 two-liter bottles of Coke sitting on my balcony thanks to my cousins who bought them just to get a free stuffed polar bear as part of the deal. Their excuse was that they were doing … Continue reading SMACK-ing communication in the face

With the right pitch, you can sell an idea in 4-minutes.

Honestly, on Friday night I wasn’t too enthusiastic about spending a weekend “locked” in a room with eight strangers to come up with a ‘start-up’ company. But, after listening to the 60-second pitches, the buzz of energy from the 100+ people who turned up, and the persistent and friendly Scottish brain behind the idea that … Continue reading With the right pitch, you can sell an idea in 4-minutes.

Marketing with a bit of a conscience

UPDATE (4 March 2014): I just found the presentation we put together for the final project of the course on how to provide safe drinking water to South Sudan. Download it here. I’ve enrolled in a three-week course at New York University on using marketing and communications for social/environment/development issues… basically – taking what Coca … Continue reading Marketing with a bit of a conscience