Crossing the Chasm – do you know your audience as much as your product?

One of the best ways to see if an idea has actually worked is to revisit past theories, thoughts, and concepts. Considered to be the bible of high-tech marketing in the 1990’s, Geoffrey A. Moore’s “Crossing the Chasm” is full of insight that have played out through the 90’s, the 00’s and now even into … Continue reading Crossing the Chasm – do you know your audience as much as your product?

Infographics: the gourmet or fast food version?

Great cuisine is an art form with a purpose – to make us feel good and full. I had this amazing dessert in a Les Oliviers in the South of France over the Christmas holidays. It’s made of pineapple, passion fruit, cream, sugar and probably plenty of other ingredients – each of them are simple … Continue reading Infographics: the gourmet or fast food version?

Stop calling these events ‘natural’ disasters…

In the first week of November 2013, one of the most powerful tropical cyclones every recorded made it’s way through Southeast Asia. Typhoon Haiyan, known as Typhoon Yolanda in the Philippines, left a trail of destruction which galvanized international humanitarian support and media attention. There was a lot of interest in how many people were … Continue reading Stop calling these events ‘natural’ disasters…