Smart yet simple messaging works every time

Finally got through another annual from Communication Arts –  what I really like about the 2013 advertising annual is that the ads featured in the magazine are simple yet engaging. There’s nothing better (and harder to do) than an idea that is smart and makes you think about what’s being communicated. Rather than skimming through … Continue reading Smart yet simple messaging works every time

What would Donald Draper say?

There is a change in the air. Past industries that have communicated to us and which we relied on for information, like broadcast media and newspapers, are undergoing a transformation – and this goes for the advertising industry as well. With the widespread use and access to the internet, and the democratization of information and … Continue reading What would Donald Draper say?