There’s more to getting the job done than having the right tools.

Learning a new skill requires time, patience, and a genuine interest to do it well. This can go for languages, sports, art, cooking, etc. This goes the same for any kind of skill required for communications, whether it’s, writing, drawing, photography, videography, etc. In this day and age, you can do just about any of … Continue reading There’s more to getting the job done than having the right tools.

Twitter and the changing landscape of communications

Normally thought of as something to do for fun or to keep for personal stuff, social platforms like Facebook and Twitter are now places not only to share photos and status updates, but to find information, news, and communication (dare I say, “engage”) with people. While “communication” was (or still is?) thought of as a … Continue reading Twitter and the changing landscape of communications

Does your “position” pass the evelvator test?

Positioning seems to be one of most elusive ‘components’ in business. The idea seems basic enough -creating a “position” in a prospective customer’s mind – yet there’s plenty of ideas as to how to go about it. While Jack Trout and Al Ries bible on positioning is one that I usually turn to, I found … Continue reading Does your “position” pass the evelvator test?