The first unified theory of branding

There’s a lot of talk in the business, marketing, and communications world about branding, strategy, and design but not always (well, most of time) in the same breath. There seems to be rift between the right and left side of the brain so it was a such a surprise to find a book that bridges … Continue reading The first unified theory of branding

With the right pitch, you can sell an idea in 4-minutes.

Honestly, on Friday night I wasn’t too enthusiastic about spending a weekend “locked” in a room with eight strangers to come up with a ‘start-up’ company. But, after listening to the 60-second pitches, the buzz of energy from the 100+ people who turned up, and the persistent and friendly Scottish brain behind the idea that … Continue reading With the right pitch, you can sell an idea in 4-minutes.

What They Teach You at Harvard Business School.

Can you believe we’re already a quarter of the way through 2011? That means it’ll be six months since I first landed in a still balmy Geneva spring morning. Where does the time go? Speaking of time, how long does it take to make friends and build a social network? Of course there’s the online … Continue reading What They Teach You at Harvard Business School.

The Mind of the Strategist

Strategy. The word is one that gets thrown around a lot especially with more and more opportunities to start a business, improve an organization, or just be plain, dare I say it, “strategic”. I’m guilty of using the word more often than I need to. But I decided while reading books on advertising that it … Continue reading The Mind of the Strategist