The first unified theory of branding

There’s a lot of talk in the business, marketing, and communications world about branding, strategy, and design but not always (well, most of time) in the same breath. There seems to be rift between the right and left side of the brain so it was a such a surprise to find a book that bridges … Continue reading The first unified theory of branding

Creating a photo book is easier than you think (kind of…)

In the last 10 years or so, digital photography has exploded in terms of the variety, options, and abilities to capture memories and moments. It has really made photography (and now video) accessible to just about anyone with a click of a button – first the DSLR, then point and shoots, and now mobile phones. … Continue reading Creating a photo book is easier than you think (kind of…)

One of the most natural thing we do when we enter into the world is to ‘see’

The phrase ‘a picture is worth a thousand words’ started in the early 1900’s from people working in journalism and advertising. Nowadays, the startling amount of ‘words’ we’re producing with the plethora of ‘pictures’ can amount to information overload. Yet, every image, photo, picture or visualization has a story to tell and that story is … Continue reading One of the most natural thing we do when we enter into the world is to ‘see’

The Book: IIIDaward 2011

In 2011, the International Institute for Information Design (IIID) was celebrating its 25th anniversary. As part of its celebration and in cooperation with Axis Magazine and the Taiwan Design Center, it launched its inaugural Award for recognizing the best in what information design has to offer. The organization’s aim is to promote and expand design … Continue reading The Book: IIIDaward 2011

This is NOT a normal French book

I feel so proud to be a part of this book project from French My Way which started about a year ago. Little did I realize that it wasn’t just ideas that were needed to help with getting this book ready, but also practical stuff like building a website, editing the content, developing a marketing … Continue reading This is NOT a normal French book

The secret to changing the world

If you didn’t know, there’s actually a school called the School of Life (reminds me a little of the movie School of Rock and Jack Black’s unique way to inspire kids). There’s plenty of nuggets of inspiration to be found in the School’s courses, musings, blog posts, and, more recently, a series of books on … Continue reading The secret to changing the world

What They Teach You at Harvard Business School.

Can you believe we’re already a quarter of the way through 2011? That means it’ll be six months since I first landed in a still balmy Geneva spring morning. Where does the time go? Speaking of time, how long does it take to make friends and build a social network? Of course there’s the online … Continue reading What They Teach You at Harvard Business School.

The Mind of the Strategist

Strategy. The word is one that gets thrown around a lot especially with more and more opportunities to start a business, improve an organization, or just be plain, dare I say it, “strategic”. I’m guilty of using the word more often than I need to. But I decided while reading books on advertising that it … Continue reading The Mind of the Strategist

Sex in the United Nations (…it happens…)

Emergency Sex (and other desperate measures) gives a pretty good insight into the lives of three humanitarians / peacekeepers and the work they do towards the very holistic ideas of the United Nations. Its a book that highlights the struggles/conflicts we have in the 20th century with the real-life stories of these twenty-something peacekeepers. Full … Continue reading Sex in the United Nations (…it happens…)