Twitter and the changing landscape of communications

Normally thought of as something to do for fun or to keep for personal stuff, social platforms like Facebook and Twitter are now places not only to share photos and status updates, but to find information, news, and communication (dare I say, “engage”) with people. While “communication” was (or still is?) thought of as a one-way channel, social media platforms have leveled the playing field and traditional media (and advertisers) are trying to figure out how to be competitive in this environment.

At the first-ever UN Social Media Day (#SocialUN) in New York a couple of weeks ago, Adam Snyder, from the global PR and communciation firm Burson-Marsteller, gave a one-hour presentation with a convincing argument that the media and communication landscape is changing with the use of Twitter in politics. I really enjoyed his presentation (see below vid for the whole thing) because provides a lot of examples, stories, and western pop culture references when he talks about how social media is increasingly important in global affairs.

#SocialUN included discussions and presentations on digital diplomacy, social media trends for 2015 and best practices. The one-day event was jointly organized by the UN Department of Public Information Social Media Team, the Consulate General of Canada, the Permanent Mission of Canada to the United Nations, the Consulate General of Switzerland, the Permanent Mission of the Kingdom of the Netherlands to the United Nations, the New Zealand Permanent Mission to the United Nations and the New York Chapter of the Digital Diplomacy.

A full list of what took place at the first-ever #SocialUN event is below:

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